Product Designer
Reformed Perfectionist
Strategic Video Gamer
Curious World Explorer
Fantasy Book Reader
Empathetic Animal Lover
Product Designer
Founder & Product Designer
Private Photo and video Journaling For Close Friends
UX/UI Design
iOS App
Social
Brand Identity
Product Strategy
Founder
My own product — a private photo journal for close friends. A sending and saving app, not a posting app: send a moment to your people and it’s seen once, or keep your own in private journals. I designed and built the brand, product and iOS app end to end (currently on TestFlight).
UX & Marketing Consultant
Designing for Trust in a Transparency-Obsessed Economy
UX/UI Design
User Research
Content Design
Marketing Strategy
Sustainability
Web
Transformed Organto’s “digital passport” concept — a QR code on every banana — into a narrative-driven journey tracing produce from farm to shelf. When development stalled, I pivoted to lead EU market research and brand positioning to keep the project moving.
UX designer & researcher
Optimising the Regents University Mobile App to Enhance Student Experience
UX/UI Design
Mobile App
Educational Tech
User Research
Prototyping
Testing
Redesigned Regents University’s student app to boost engagement and usability. Achieved 80% task success in testing through improved navigation and real-time notifications.
UX designer & researcher
Designing an Intuitive Well-being Platform for Quan
UX/UI Design
Web App
Mobile App
Well-Being
User Research
Prototyping
Information architecture
Redesigned Quan’s employee well-being platform by applying behavioural psychology and persuasive UX principles. Improved user flow clarity and platform engagement through research-backed design iterations and gamification strategies.
